Founder
Engineer Shehata Sayed began his career in textiles after graduating from Helwan University’s Textile Engineering Department in 1970. After gaining experience in Egypt and Saudi Arabia, he returned with a vision to build a trusted Egyptian homewear brand. In 1985, he founded 2S Homewear, establishing a business rooted in quality, discipline, and long-term growth.

Co-Founder
Somaya Lamloum graduated from the Faculty of Law in 1983 and played a key role in building 2S from its early days. She supported operations and store management, helping shape the brand’s foundation through discipline, care, and strong organizational values.

CEO & General Manager
Mohamed Shehata transformed 2S Homewear from a family business into a leading local retail brand. A graduate of the American University in Cairo, majoring in Economics, he led expansion across Egypt, strengthened product development, and introduced advanced operational systems, driving the company’s growth and modernization.

Head of Strategy & Growth
Mahmoud leads strategy and growth at 2S, driving its shift towards a more data-driven organization. A graduate of the American University in Cairo, majoring in Marketing with an MSc from ESCP Business School, he brings experience from Uber, PwC, and CAFU.
Since 2025, he has led key transformation initiatives across marketing, data, and performance.

Board Member, 2S for Trading
Ahmed Shehata supported the operational development of 2S during its growth phase. A graduate of the German University in Cairo in Design and Production Engineering, he brings a structured, execution-focused approach. He currently serves as a Board Member, contributing to strategy and long-term planning, while also expanding the group’s investments into automotive services.